Tag Archives: visual marketing

Optimize Your Branding to Increase Your Online Visibility

Optimize Your Branding to Increase Your Online Visibility

If your brand is unique, your message shouldn’t blend in

~ Kathryn Bechthold, CEO Alchemy Communications

For marketers it can be tricky making sure your name is out there, but you aren’t appearing too spammy or salesy by plastering your logo on every available surface. PR pros and marketing experts often overlook some very simple yet strategic ways to maximize your branding for increased online visibility.

3 Simple Tips for Visual Branding

1. Watermark your Visuals

Your visuals are shared across social media – that’s your goal! Imagine that clever meme you created going viral… but no one knows its your creation. Your visuals can be:

  • repinned on Pinterest
  • retweeted on Twitter
  • regrammed on Instagram
  • reposted on Facebook

Many times the identity of the original poster of a visual is lost in all the social sharing. To avoid getting your visual hijacked, always brand your visuals: add your brand logo, name, social links, hashtag or website to your visual. Don’t go crazy and add them all: just chose one strategy, and stick with it!

if your business is unique your message shouldn't blend in ~ Kathryn Bechthold

2. Create a Unique Brand Hashtag

Your event, brand, product or campaign can have a unique hashtag that you use across all social media channels, on your visuals, promotional materials, news releases: anywhere you want to promote your brand. And each time your social post is shared, the brand and your message grows!

TIP: Make your hashtag memorable. As CEO of Alchemy Communications I’m a #PurveyorOfPR  – check us out on Twitter!

3. In Images, Size Counts

You can design the very best infographic or image, and no one will ever see if it the visual isn’t the sized for that social media channel. Unfortunately each social channel has evolved to have uniques size criteria for your profile photo, cover image and posts. When you write a blog post, to share it across social media channels might require 5 or 6 different images to meet the social criteria. Unfortunately when it comes to visual content marketing, it is not one size fits all.

This optimal image size cheatsheet from Social Media Today will help you design images that are the exact size you need

optimal image size for visual marketing

For More Information on Visual Branding
Canva: 20 Actionable Tips to Build a Visual Brand Identity
HubSpot: How to Build a Strong Visual Brand on Social Media

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

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tweets with visuals have 150 percent more retweets - Buffer Blog

3 Easy Ways to Make Your Social Media More Visual

90% of information transmitted to the brain is visual

~ HubSpot

The data is conclusive: adding visuals to your social media posts increases the likelihood they will be read, clicked and shared.

There are many options to add visuals to your blog posts and social media:

  • infographics and charts: communicate data with images instead of words
  • video and animations
  • photos: stock photos or original photos,
  • memes: photos with text written over them
  • graphics and animations: drawings which may include text, movement or sound
  • slideshow: a series of images

There are some great free and paid tools and programs available to create awesome visual content for your blogs and social media, including:

  • Canva: freemium tool to design beautiful graphics, cover images, infographics and so much more
  • PicMonkey: freemium photo editing tool
  • Vine: free app for creating short looping 6-second videos
  • PowerPoint to turn presentations into slides
  • WordSwag app overlays text on your images
  • YouTube video editor lets you do some basic editing to your videos

3 Shortcuts to Add Visuals to Your Posts

Many tools offer features that are easy to learn and quick to use, and you can develop a basic visual in less than 15 minutes. But what if you don’t have 15 minutes: and you have to get a blog or social media post live now? Here are 3 super-fast, simple and professional shortcuts for adding visuals to your blogs and social media posts.

1. Insert a Quote

Quotes Are Highly Shareable

~ Social Media Examiner

Quotes attract attention and encourage sharing. Most blogging platforms offer a quote feature that highlights the quoted text and makes it stand out from rest of the text. WordPress has quote plugins that emphasize the quoted text: I used the WordPress text editor quote option as a H3 heading to make the above quote stand out: it took about 3 seconds.

2. Share a Statistic

Visual statistics are quickly understood and remembered. People love to share statistics. Create a visual statistic with DummyDesigner/Stats. The feature image for this blog took less than 30 seconds to make and shares an important visual marketing statistic: Tweets with images receive 150% more retweets (Buffer). Dummy Designer also quickly creates quotes which you can attach to your social media posts. This quote image took less than 30 seconds to make!

visual content marketing

3. Display a Screenshot

Feature your product, demonstrate a how-to or show information discovered online by taking a screenshot and then inserting that image into your post. You can use the screenshot as-is, or enhance it by overlaying text or adding design. It took me less than 60 seconds to take this screenshot, crop it, and draw the circle around the important text using Awesome Screenshot.

How to add visuals to social media posts

Visual marketing is a critical and effective element of your communications strategy. Not all images have to be elaborate or be a significant time investment. Have a few basic visual creation tools and visual marketing strategies in your PR arsenal to design and deliver visual marketing for your social media and blog posts.

TIP:  Infographics are an ideal way for small businesses and nonprofits to communicate complex data to their audience. Your data is translated into visual content with compelling images that your viewers can easily read, comprehend and share. Visual content is highly ranked on social media: a quality infographic can increase your SEO efforts and target traffic to your website.

Visit our portfolio and contact Alchemy PR to create an infographic that delivers your message: info@alchemycommunications.ca

For More Information on Adding Visuals to Your Social Media

HubSpot: A Handy Little Guide to Creating Visual Content for Social Media
Jeff Bullas: 10 Types of Visual Social Media Posts That Get Shared Like Crazy

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

5 tips for using Twitter for your PR campaign

Tips for Using Images in Your Blogs

 Articles with images get 94% more total views

Visual marketing grabs attention and communicates a message that is retained longer than text alone. Adding images to your blogs is more likely to get the viewer to read what you say, and reduce your bounce rate. If you’re new to using images in your blogs, there are free and easy to use tools that make adding images to your blog simpler and more effective.

1.  Search for photos that are approved for use ~ BlogHer

If you are using images from the internet, make sure that you are sourcing images that are free to use, or subscribe to an image subscriptions site where you pay to use that image on your blog.

Sources for free images include

Stock photos sites you can subscribe to – some are by the image, others weekly or annual fees – include

2. Take your own photos

You don’t need to be an expert photographer to take and use photos for your blogs. Many mobile phones now have built-in cameras, and there are free and easy to use photo editing tools  and apps that you can use to create collages, add text, crop, or enhance your simple photo. Some free and simple to use photo editing apps are

3. Create images

There are many free and paid tools to design and edit images. Many of the basic free tools also have upgrades to versions with more features and functionality. Some free tools we like are

4. Use screenshots

A screenshot is an excellent way to visually capture and share information on your blog. Using photo imaging tools, you can also edit your screenshot to include

  • arrows and circles
  • text and captions

free screenshot editing toolsTo take a screenshot, just use the prt scr (print screen) key on your keyboard. Free and easy tools for capturing and editing screenshots are

5. Quote makers

Quotes are a great way to add emphasis and authority to your blog post. Instead of just citing  your source in quotation marks, free quote generator tools add an impactful image to your blog. Some free quote generators we use are

articles with images get 94% more views

For More Information on Images in Blogs
My Site Auditor: 8 Ways to Make Your Blog Post More Visual
Social Media Today: 10 Benefits of Using Images in Blogs