Gen Y and NonProfit Giving
Knowing how Gen Y-ers get involved with non-profits is vital to the success and growth of nonprofit organizations. Numerous millennials may want to get involved with your organization: you need to give them the opportunity and make it worth their while. These stats on millennial giving can help you understand what lights their fire, and what causes millennials not to get involved with an organization.
Motivating Gen Y to Give – The Stats
83% of Gen Y-ers are motivated to give to a cause they are passionate about
43% volunteer for an organization to build their skillset
56% want to meet people who care about their cause
51% are interested in networking opportunities
56% want to meet people like them
46% want to donate their skills
Alchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs: firstname.lastname@example.org
For More Information on Millennials and NonProfit Giving
techsoup.org: 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating
author: Kathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.