Tag Archives: millennials

Learning How Millennials Connect with NonProfits

How Millennials Connect with NonProfits

NonProfits and Millennials

Millennials connect with nonprofits who provide quality information via mobile devices, websites. social media and emails. Gen Y responds best to a multi-channel marketing strategy. These stats on how millennials connect with nonprofit organizations will help you understand how to approach Gen Y for fundraising and support.

How NonProfits Connect with Millennials – The Facts

83% of millennials own smartphones

80% prefer nonprofits to have mobile-friendly websites

59% like headlines that link to more information

50% are annoyed when they can’t easily find contact information

60% like to hear stories about successful projects

69% don’t like being constantly asked for money on social

75% Like, share or retweet social content

39% prefer informal interactions on social media

51% of millennials have visited a nonprofit website and connected with them on social media

45% of Gen Y have donated to a nonprofit via a website

52% have responded to a nonprofit email by donating money or singing a pledge

70% of millennials said their pet peeve with millennials is too many emails

74% said their top dissatisfaction with nonprofit websites is outdated information

How Millennials Connect with NonProfitsAlchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs: info@alchemycommunications.ca

For More Information on Millennials and NonProfit Giving
techsoup.org: 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

 

 

 

how millennials get involved with nonprofits

How Gen Y Gets Involved with NonProfits

Gen Y and NonProfit Giving

Knowing how Gen Y-ers get involved with non-profits is vital to the success and growth of nonprofit organizations. Numerous millennials may want to get involved with your organization: you need to give them the opportunity and make it worth their while. These stats on millennial giving can help you understand what lights their fire, and what causes millennials not to get involved with an organization.

Motivating Gen Y to Give – The Stats

83% of Gen Y-ers are motivated to give to a cause they are passionate about

43% volunteer for an organization to build their skillset

56% want to meet people who care about their cause

51% are interested in networking opportunities

56% want to meet people like them

46% want to donate their skills

How Gen Y gets involved witn NonProfits

Alchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs: info@alchemycommunications.ca

For More Information on Millennials and NonProfit Giving
techsoup.org: 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

 

 

 

 

Marketing to Millennials by Jeff Fromm and Christie Garton

Millennials Don’t Trust You: What This Means to Marketers

millennials are more likely than other generations to believe that working hard and saving/living frugally are the ways to achieve success

~ UBS

Even if you’re not a millennial – born in the 80s or 90s – you  will someday soon:

  • hire a millennial
  • have clients who are millennials
  • work for a millennial
  • target millennials as potential customers

Millennials are the biggest generation ever, and they suffer from a bad reputation. Neither slackers nor idealistic cry-babies as frequently portrayed, millennials are the least trusting generation ever, according to The Brookings Institute. What does this mean to marketers?

Millennials less trusting - what does this mean to marketersTo market to Millennials you must accept that this generation is changing the way we market

1.  Millennials worship their technology ~ Social Media Today

Millennials are used to and expect to get their information from their tech. At the same time, millennials are used to dealing with people who aren’t as tech savvy as they are – namely their parents and grandparents. If your business isn’t online, millennials probably won’t trust you. Print media is still effective for this generation – think of the current trend of graffiti billboard ads – but after they read your print ad they’re going to verify it online.

2. Millennials are not loyal customers

This generation is brand aware, but not brand loyal, said Larry Chiagouris, a marketing professor at Pace University. “You can’t base your business model on repeat purchase,” he said. “You have to compete for the loyalty with each purchase.” ~ CNBC.  What does that mean for business? You have to be where your customers are: don’t expect them to come find you. And where are they? Millennials are online!

3. Millennials like to share their knowledge

Millennials consider friends a trusted source – even online friends – and are likely to trust product reviews from friends. Millennials also like to share their recommendations: which is why millennials make excellent brand ambassadors: they like and expect to talk with their tech!

Millennials are spending money in ways that are different from their parents: but they are spending money. As they mature and become parents their spending patterns change: but their expectations for immediate gratification and high quality do not. If they don’t find what they like, they won’t buy: or they’ll move on to another supplier.

For More About Marketing to Millennials
Jeff Fromm and Christie Garton: Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever