Tag Archives: Gen Y

Learning How Millennials Connect with NonProfits

How Millennials Connect with NonProfits

NonProfits and Millennials

Millennials connect with nonprofits who provide quality information via mobile devices, websites. social media and emails. Gen Y responds best to a multi-channel marketing strategy. These stats on how millennials connect with nonprofit organizations will help you understand how to approach Gen Y for fundraising and support.

How NonProfits Connect with Millennials – The Facts

83% of millennials own smartphones

80% prefer nonprofits to have mobile-friendly websites

59% like headlines that link to more information

50% are annoyed when they can’t easily find contact information

60% like to hear stories about successful projects

69% don’t like being constantly asked for money on social

75% Like, share or retweet social content

39% prefer informal interactions on social media

51% of millennials have visited a nonprofit website and connected with them on social media

45% of Gen Y have donated to a nonprofit via a website

52% have responded to a nonprofit email by donating money or singing a pledge

70% of millennials said their pet peeve with millennials is too many emails

74% said their top dissatisfaction with nonprofit websites is outdated information

How Millennials Connect with NonProfitsAlchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs: info@alchemycommunications.ca

For More Information on Millennials and NonProfit Giving
techsoup.org: 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

 

 

 

Advertisements