Tag Archives: G+

Google Plus HoverCard Your Online Business Card

3 Tips to Optimize Your Google Plus Hover Card

What message does your G+ hover card convey? Your hovercard is your Google online business card:

Your Google Plus Hover Card is the  pop-up that displays when a user arrows over your name on G+. Viewers can see how many followers you have in common and have the option to follow you right from your hover card.

3 Tips to Optimize Your G+ Hover Card

Both Google + profiles and business pages have hover cards, but they display slightly different information: (note: For some unknown Google reason not all hover cards display the same information or the same number of characters.)

           Profile                                                               Page

• Name                                                               • Name
• Tagline                                                             • Tagline
• Employer                                                         • Profile image
• Profile image                                                  • Cover image
• Cover image
• Places
• Website

Your Google + information comes from what you enter in your About section. When your G+ profile is found on Google and other search engines, your Google Plus About section displays in SERP snippets:

Optimize your G+ About section

Promote Your Brand Identity: 3 Tips to Optimize Your G+ Hover Card

1. Complete your About section

Verify that each section of your About profile is complete and strategically uses keywords, hashtags and facts at the beginning of each section so your viewers see your important information. Your hover card displays the 1st 35-44 characters of your tagline.

2.  Customize the content to your needs

Not every section in About may be relevant to your business. Don’t leave a section blank, and limit your opportunity to promote your services. In irrelevant fields enter information about your business that you want delivered to your audience. If you don’t want to share what city you live in, under Places you could enter Global Clientele

3.  Update your profile image and cover image

The images you display are the 1st impression viewers have of you on G+. Make sure your Google + photos deliver the right message about who you are and what you what viewers to know about you.

tip: Review hover cards for people and businesses you respect or follow

Competitors, entrepreneurs, small business and giant brands are all idea sources for your hover card profile. If a competitor’s hover card looks boring, while a big brand you respect is creative or humorous, consider modeling your hover card in the style you admire.

For More Information on Hover Cards
WebSight: Google Plus Hovercard: the ultimate personal branding tool

 

Do you speak Google Plus?

Do You Speak Google Plus?

Google brings indomitable power to Google+ — roughly equal, I’d say,
to Apple having Steve Jobs as a CEO

~ Guy Kawasaki: author, evangelist

Is your business on Google Plus? G+ – aka Google + – is the social network of Google, and while never officially launched, G+ has attracted over 540 million active users per month – second only to Facebook. Google runs Google +: so the SEO implications of not being on G+ are staggering: why would you not want to be listed in the largest search engine in the world? So who’s on G+? Primarily, businesses. Whether mega-business like Apple or Pepsi, or mom and pops, or solo-preneurs and non-profits every business should have and optimize their Google Plus page. If you have a gmail account (reminder: the g in gmail stands for Google!) you probably already have a G+ page, so you’d better make sure its presenting the image you want to project!

To get started on Google Plus, you need to learn the G+ jargon: Google created a whole new vocabulary that while not intimidating, is definitely unique.

Here are 5 Google Plus terms you need to know

Circles

Google organizes people or businesses you are following into circles. You can have as many circles as you want, and name them what you want: Friends, Family, Clients, Prospects, for example.

Communities

G+ communities are like forums: some groups are open to anyone, others are by invitation only from the founder. Communities are typically organized around a special interest or theme, and the community rules are established by the moderators. There are thousands of communities on thousands of topics, some with a few members, others with hundreds of thousands. And if you don’t find the community you want, you can start your own!

Hangouts

Hangouts are the educational arm of G+. Free hangout video chats are either live or recorded, and can be open to the public or by invitation and rsvp only. Hangouts can be used to provide product introductions or trainings, discuss a specific topic or event, be a closed meeting for your sales team, have a cooking demonstration, or let family members around the world get together and visit. Hangouts can be viewed live via YouTube (also owned by Google) or via Facebook on an app, and can be replayed on demand if they are open to the public.

Plus 1

Plus One, +1, or Plus 1 is how you show that you like or agree or acknowledge a G+ comment or post. (You can also reply or share posts.) The more +1 a post gets, the more people who are engaged with that post. +1s are a sign of popularity and support: which goes straight back to your ranking and SERP results.

Ripples

Ripples are a measurement of a post’s reach or impressions. Just as +1 shows how many people engaged with a post, a ripple lets you see how many people saw the post, plus statistics on how much it was reshared, commented, and if top Google influencers saw the post. The ‘ripple effect’ demonstrates how popular a post was on Google Plus.

For More Information on Google +:
Social Media Examiner: Tools to Measure Google Plus
Entrepreneur: Why You Should Be On Google +

Do you speak Google Plus?

The Google Giant and Small Business: Five Reasons Your Business Needs a Google+ Page

If you are ignoring Google+  you are really ignoring the ‘new’ Google,
but your competition may not be.

~ Martin Shervington

According the search giant’s blog  Google+ is just that: Google with a plus. The little “+” symbol is the social networking features of Google, specifically Gmail, Blogger, and YouTube. Google has set up this social platform to be what you want it to be: a photo-sharing site, video chat channel, community networking, group conversations and file sharing, and a platform for personal expression. Like most social networking sites, Google Plus started out for personal users, and has now caught the attention of savvy business owners. Google+ is a great way for small businesses to connect with potential customers and suppliers, here are five more reasons your business should be on G+.

5 Reasons Your Business Needs Google+

1. Pervasiveness

Google+ is Google: and with more than 190 million active users Google + is climbing the social media ladder. It is predicted to outgrow Facebook within seven years. With numbers and potential like that, businesses are flocking to Google + to expand their reach and build their authority. Because G+ is part of Google, having your business on Google+ can positively impact your SEO.

2. Hangouts

Google+ Hangouts are free video and voice conversations where small and large groups can get together in real time on their computers or phones. Businesses can use invitation-only or public Hangouts on Air to coordinate team meetings, live stream special live events to talk to customers, introduce new products or services, or to provide information and training in a creative and inexpensive way.  Hangouts are also used for marketing, coaching, and a variety of other services and there are options to monetize your Hangouts. Hangouts also interface to YouTube and Facebook, which makes sharing between networks easy to coordinate.

3. Circles

Circles are more than groups of “fans” who “like” your page. Google Circles organize people, communities and business pages based on how you want to interact with them. Using Circles, you can build your relationships by ensuring that your content is shown to the right people at the right time, and sharing other users’ content with +1. How you manage and organize your Circles determines how you share your content and how you see content on your G+ Home Stream.

4. Cost

One of the most attractive features is that Google+ is completely free. What’s more is that many people don’t realize they already have a G+ account. Since nearly all of Google’s services – YouTube, Blogger, Drive, Gmail, and Plus – are all connected, chances are you have a Google+ page already.

5. Measurability

You can qualify and quantify your social media efforts on Google+. If your business has a solid content marketing plan and you strategically use Google+, there are many companies who offer measurement tools at little to no cost including Google Analytics and Google Webmaster Tools. Google Analytics links your website analytics to your Google+ page, and G+ recently update user profiles to show how many views your page has received.

Google + for business is important for any small business or nonprofit who wants to expand their social reach and increase their visibility. G+ is a free social networking site: but like all free tools successful implementation of Google + requires an investment in time and resources to develop a content strategy that delivers.

For More Information on Google +:
Content Marketing Institute: Effective Content Marketing on Google Plus: 5 Tools to Measure Success
Forbes: Six Ways Google is About to Transform Your Small Business
Maximize Social Business: If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It