Category Archives: NonProfit Communications

Learning How Millennials Connect with NonProfits

How Millennials Connect with NonProfits

NonProfits and Millennials

Millennials connect with nonprofits who provide quality information via mobile devices, websites. social media and emails. Gen Y responds best to a multi-channel marketing strategy. These stats on how millennials connect with nonprofit organizations will help you understand how to approach Gen Y for fundraising and support.

How NonProfits Connect with Millennials – The Facts

83% of millennials own smartphones

80% prefer nonprofits to have mobile-friendly websites

59% like headlines that link to more information

50% are annoyed when they can’t easily find contact information

60% like to hear stories about successful projects

69% don’t like being constantly asked for money on social

75% Like, share or retweet social content

39% prefer informal interactions on social media

51% of millennials have visited a nonprofit website and connected with them on social media

45% of Gen Y have donated to a nonprofit via a website

52% have responded to a nonprofit email by donating money or singing a pledge

70% of millennials said their pet peeve with millennials is too many emails

74% said their top dissatisfaction with nonprofit websites is outdated information

How Millennials Connect with NonProfitsAlchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs:

For More Information on Millennials and NonProfit Giving 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.




how millennials get involved with nonprofits

How Gen Y Gets Involved with NonProfits

Gen Y and NonProfit Giving

Knowing how Gen Y-ers get involved with non-profits is vital to the success and growth of nonprofit organizations. Numerous millennials may want to get involved with your organization: you need to give them the opportunity and make it worth their while. These stats on millennial giving can help you understand what lights their fire, and what causes millennials not to get involved with an organization.

Motivating Gen Y to Give – The Stats

83% of Gen Y-ers are motivated to give to a cause they are passionate about

43% volunteer for an organization to build their skillset

56% want to meet people who care about their cause

51% are interested in networking opportunities

56% want to meet people like them

46% want to donate their skills

How Gen Y gets involved witn NonProfits

Alchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs:

For More Information on Millennials and NonProfit Giving 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.





RBC Children's Mental Health Project

Grants for Canada’s Children to Get Mental Health Help: free Webinar

only 1 in 5 youth with a mental health illness get access to the care they need

~ Royal Bank of Canada (RBC) Foundation

The RBC Children’s Mental Health Project has provided $20 million to nearly 330 programs since it launched in 2008 (via the RBC Foundation). Effective June 17, 2015, the Project has established a new grant strategy to improve service delivery by focusing on two funding areas where RBC can make the biggest impact:

Navigation programs that address youth’s immediate need to access services.
• Technology-based service solutions that improve access to care for youth in remote areas, or those who cannot access services in their local communities.

The foundation’s goal is to remove barriers that prevent youth and families across Canada from getting the mental health care they need.

To learn more about RBC Children’s Mental Health Project new grant strategy join RBC for a free webinar on Thursday, June 18, 2015 12:00 p.m. ESTRegister now.

RBC ~ All kids should feel healthy inside and out

For more information on the RBC Foundation see The Worried Generation, a white paper on the findings from the first RBC Youth Optimism Survey, with expert commentary from Rona Maynard, author, former editor of Chatelaine magazine and mental health advocate.

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc,

free tools for nonprofits

10 Free Tools for NonProfits

Managing a nonprofit organization requires intense fiscal responsibility to assure that donated funds are directed to your cause, and not to running the organization. There are many free tools available online, but not all free tools are useful. Here are 10 free tools that can help nonprofit organizations manage their business and promote their cause.

Free Tools for Nonprofits

1.  Google for Nonprofits offers free or discounted programs and grants to nonprofit organizations that meet their criteria, and offers tips and case studies for nonprofits to meet their goals using Google products. Google programs support nonprofit activities including:

  • building online visibility with Google Adwords
  • networking and conversations with colleagues, supporters and community on Google +
  • video and visual storytelling using YouTube
  • online traffic and interactions with Google Analytics
  • website and online visibility by Get Your Business Online and Google Sites
  • document collaboration and storage using Google Docs and Google Forms
  • fundraising with Google Wallet

2 and 3.  VerticalResponse is an email service and social media marketing provider that offers up to 10,000 free emails per month, and 15% discount to nonprofits who send larger volumes. MailChimp for Nonprofits also offers 12,000 free emails per month to 2000 names and 15% discount.

4.  Amazon Wish List for Nonprofits is a free tool to let Amazon’s millions of customers know what products and services your nonprofit needs, offer them an easy way to make a donation of money or product to your organization, and have it delivered directly to you.

5.  Microsoft Office 365 offers their suite of office productivity tools free or significantly discounted to nonprofit organizations in over 90 countries.

6. is a way to spread your organization’s message via Twitter: supporters can ‘donate’ one Tweet every day to promote your cause, increase donations and grow support.

7. Bluehost offers free shared web hosting packages to nonprofit organizations in partnership with

8.  SurveyMonkey provides an online survey tool with free subscription for up to 10 questions with 100 responses.

9. SproutSocial is a social media management system that offers a free to 50% discount to nonprofits who are members of

10.  WooBox has marketing tools to build social engagement and grow your fanbase with contests, coupons and sweepstakes; and offers a free plan with 6 marketing  apps.

Technology delivers efficiencies and can be critical in helping your nonprofit cause. Unfortunately, technology also can be a significant financial investment. What free tools and resources does your nonprofit organization use?

Firefighter Stairclimb Challenge

Calgary Firefighter Stairclimb Challenge: Everyday Heroes

Do you have what it takes?

Sunday May 3, 2015, 500 firefighters from around the world will climb the stairs of Calgary’s BOW Building, Western Canada’s tallest building and the highest elevation in the world, in support of Wellspring Calgary.

Our firefighter heroes will be raising funds to support heroes who fight cancer every day at Wellspring. Hosted by the Calgary Firefighter Benevolent Fund, the brave ones who will ascend 775 vertical feet –  1204 steps – of the BOW Building in full firefighter duty gear. Starting at 3400 feet above sea level, this inaugural climb event is the highest elevation stairclimb in the world!

  Help us raise funds and awareness for Wellspring Calgary: register here

Attainable Homes Calgary

Portfolio Spotlight: Attainable Homes Calgary

AttainableHomesCalgaryCorporationAttainable Homes Calgary Corporation was created to help more Calgarians move from renting their home to home ownership. Attainable Homes is a nonprofit organization and wholly owned subsidiary of The City of Calgary that offers below market housing and is self-funded through a shared equity model so that a portion of the equity in each home will come back to the program upon sale. AHCC has made home ownership possible for middle-class Calgarians with a business strategy that is based on

√ attractive home prices

√ forgivable equity loans

√ a shared appreciation plan

Attainable Homes contracted Alchemy Communications Inc to create their 2014 Annual Report and a video highlighting their achievements in 2014. This video debuted at their annual City Council meeting and was distributed across various social media platforms.

The annual report theme is Helping Hardworking Calgarians Secure Their Own Homes in Our City and highlights Attainable Homes Calgary’s 2014 achievements:Attainable Homes Annual Report

  • Attainable Home sales were up 46% in 2014
  • Passed milestone of 500 homes sold through AHCC
  • Westbury Park at West Springs fully constructed and occupied
  • Launched sales at 4 new developments
    • Mount Pleasant 1740
    • Evanston Square
    • Skymills
    • 51 Oak
  • 18 units were resold generating $422,736.05
  • Surveys of program participants on their satisfaction level demonstrate 95% of participants are satisfied with ACHH services

Alchemy is proud to work with Attainable Homes and support their mission to make home ownership possible for middle-class Calgarians.

Contact Attainable Homes Calgary


trends in fundraising

Trends in NonProfit Fundraising

Early adopters of new trends in nonprofit fundraising have rapidly seen fundraising innovations become mainstream. In 2012 social media was an exciting new opportunity for nonprofits to raise funds and gain supporters; but in less than two years social media has dramatically changed the ways in which nonprofit organizations communicate with and recruit donors and supporters.

Top 3 Fundraising Trends for NonProfits

1. Crowdfunding

Crowdfunding is extremely effective by emotionally impacting donors to donate money immediately and directly to a cause because they feel a personal connection. The trust and reach of new media appeals to donors who are searching for more transparency in nonprofit fundraising, and prefer the visibility of crowdfunding over more traditional nonprofit development campaigns.

Crowdfunding is particularly attractive to younger donors who are looking for a more direct connection to the causes and people they’re supporting.

~ Katherina M. Rosqueta, Center for High Impact Philanthropy

2. Technology

The reach, immediacy and popularity of technology continues to positively impact nonprofit fundraising. Technology has increased the success of nonprofit fundraising including:

  • media and public response to crowdfunding campaigns via social networks
  • viral campaign and crisis messaging via social media
  • online donation payment software

4 out of 5 fundraisers feel that better technology leads to fundraising success.

~ 2014 Fundraising Technology Trends

3. Brand Ambassadors

The voices of donors, supporters and volunteers have become increasingly impactful for nonprofits as they voluntarily adopt or accept the role of online brand ambassador to help spread the word about their chosen causes on social media. The challenge for nonprofits is to recruit, train and manage paid and unpaid brand ambassadors to ensure a consistent message:

  • please retweet is a successful strategy for an organization’s fans or a celebrity on Twitter to spread the word about their cause to their own followers
  • when an organization gets Likes on Facebook that Like is shared in the newsfeeds of their Facebook friends
  • the speed and reach of a positive or negative message from a trusted source going viral requires a solid plan in place before a fundraising campaign launches

92% of people trust recommendations from friends and family

~ Nielsen

Nonprofit fundraising has increased opportunities and challenges as the public becomes increasingly involved in promoting fundraising campaigns. New generations of donors and supporters are changing the ways nonprofits interact with the public and the ways the public can demonstrate support for their causes.

For More Information on Trends in NonProfit Fundraising
New York Times: The Effect Crowdfunding has on Venerable Charities Raises Concerns
Online Marketing Hub: How to Train Brand Ambassadors for Your Non-profit