Category Archives: Corporate Videos and Infographics

Learning How Millennials Connect with NonProfits

How Millennials Connect with NonProfits

NonProfits and Millennials

Millennials connect with nonprofits who provide quality information via mobile devices, websites. social media and emails. Gen Y responds best to a multi-channel marketing strategy. These stats on how millennials connect with nonprofit organizations will help you understand how to approach Gen Y for fundraising and support.

How NonProfits Connect with Millennials – The Facts

83% of millennials own smartphones

80% prefer nonprofits to have mobile-friendly websites

59% like headlines that link to more information

50% are annoyed when they can’t easily find contact information

60% like to hear stories about successful projects

69% don’t like being constantly asked for money on social

75% Like, share or retweet social content

39% prefer informal interactions on social media

51% of millennials have visited a nonprofit website and connected with them on social media

45% of Gen Y have donated to a nonprofit via a website

52% have responded to a nonprofit email by donating money or singing a pledge

70% of millennials said their pet peeve with millennials is too many emails

74% said their top dissatisfaction with nonprofit websites is outdated information

How Millennials Connect with NonProfitsAlchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs: info@alchemycommunications.ca

For More Information on Millennials and NonProfit Giving
techsoup.org: 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

 

 

 

how millennials get involved with nonprofits

How Gen Y Gets Involved with NonProfits

Gen Y and NonProfit Giving

Knowing how Gen Y-ers get involved with non-profits is vital to the success and growth of nonprofit organizations. Numerous millennials may want to get involved with your organization: you need to give them the opportunity and make it worth their while. These stats on millennial giving can help you understand what lights their fire, and what causes millennials not to get involved with an organization.

Motivating Gen Y to Give – The Stats

83% of Gen Y-ers are motivated to give to a cause they are passionate about

43% volunteer for an organization to build their skillset

56% want to meet people who care about their cause

51% are interested in networking opportunities

56% want to meet people like them

46% want to donate their skills

How Gen Y gets involved witn NonProfits

Alchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs: info@alchemycommunications.ca

For More Information on Millennials and NonProfit Giving
techsoup.org: 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

 

 

 

 

The Homeless Hub

Portfolio Spotlight: Family Homelessness in Canada – Claire’s Campaign

Shelters are the cornerstones of service provision to the homeless in many communities across Canada. The below infographic, published by Inn From the Cold, details some information about services offered by this family shelter in Calgary. It’s commonly thought that it’s only single men and women that experience homelessness, however this is simply untrue. Single-parent families and children form a substantial part of Canada’s homeless population.

~ The Homeless Hub

Claires Campaign homelessness infographic

Faced with a critical need to open 35 additional crisis response beds, Inn from the Cold launched Claire’s Campaign, with the support of local businessman Gary Nissen, to raise funds and provide beds to homeless mothers and their children in Calgary.

Alchemy Communications created this infographic to share the story behind homeless mothers and children at Inn from the Cold in Calgary:

  • on any given night 54% of Inn from the Cold shelter guests were children
  • rental vacancy rate in Calgary fell below 1% in 2013
  • 85% of the year Inn from the Cold operated at overcapacity

We are proud that The Homeless Hub used the Claire’s Campaign infographic to bring attention to the needs of the homeless in Canada.

infographic CV

Infographic CVs: Are They Right For You?

An infographic resume enables a job seeker to better visualize his or her career history, education and skills.

~ Mashable

Designing a résumé that stands out from the competition – yet looks professional and not too too gimmicky – has created an entire new field of CV design that includes

  • tweetsumés: your CV summarized on Twitter in 140 characters or a six-second Vine video
  • QR code résumés : a CV including a QR code that links to a video of your qualifications and accomplishments
  • video résumés: usually accompany a traditional CV and offer the recruiter an opportunity to ‘meet’ the job applicant after reviewing their qualifications
  • infographic CV or portfolio: visually depict your career and skills in an easy to understand and retain image

Job seekers and agencies searching for business in today’s competitive market need to stand out from the crowd, demonstrate an understanding of technology and communication trends, and yet at the same time demonstrate an ability to succeed in a structured work environment – in short: be creative enough to stand out, but also a team player who can fit in.

An infographic CV is an opportunity to visually showcase your creativity and talent and communicate your employment history in an innovative way that provides the background information that employers want to know. An employment recruiter needs to fill the job requirements: but also wants to talk to applicants who know when its smart to be innovative: and are also savvy enough to understand that fact and numbers are still critical job qualifications.

Not every job seeker or business has the technical and design skills to create an engaging infographic, and to understand color, font and scale principles necessary to compose an attractive presentation that communicates a specific message.

How To Create an Infographic CV

1.  Use a design tool

Several tools are available to help design infographic CVs

  • visualize.me: converts your LinkedIn profile to an infographic
  • VisualCV: design and build multi-media CVs, and send them to potential employers
  • ResumUP: visual résumés created from Facebook and LinkedIn profiles that employers can review online or download as text or a PDF

Job seekers are 75% more likely to get noticed with a Visual Resume.

~ ResumUp

2. Hire a graphic designer

Using a commercial tool may result in the thousands of your competitors also using that same tool, and having visual CVs that look alike – the very problem you’re trying to overcome with an infographic résumé! Hiring an experienced infographic designer to create a custom infographic CV that is visually appealing and unique can make your résumé stand out from the competition and is an investment in your career or business.

3. Hire a résumé service

A business dedicated to creating CVs and cover letters, and helping job seekers gain a competitive edge offer traditional and innovative résumé services.

Depending on your budget and skillset, designing an infographic CV is an effective strategy for job seekers and agencies to attract positive attention, and get an edge in a competitive business market.

Alchemy Communications designs infographic CVs that are clear and easy to understand, and tell your story. Check out the CV of Kathryn Bechthold, the CEO of Alchemy Communications:

Kathryn Bechthold Alchemy Communications CVFor More Information on Infographic CVs
Big Interview: The Ultimate Infographic Resume Guide
The Muse: 4 Rules for Creating A Killer Infographic Resume