Category Archives: Marketing

Learning How Millennials Connect with NonProfits

How Millennials Connect with NonProfits

NonProfits and Millennials

Millennials connect with nonprofits who provide quality information via mobile devices, websites. social media and emails. Gen Y responds best to a multi-channel marketing strategy. These stats on how millennials connect with nonprofit organizations will help you understand how to approach Gen Y for fundraising and support.

How NonProfits Connect with Millennials – The Facts

83% of millennials own smartphones

80% prefer nonprofits to have mobile-friendly websites

59% like headlines that link to more information

50% are annoyed when they can’t easily find contact information

60% like to hear stories about successful projects

69% don’t like being constantly asked for money on social

75% Like, share or retweet social content

39% prefer informal interactions on social media

51% of millennials have visited a nonprofit website and connected with them on social media

45% of Gen Y have donated to a nonprofit via a website

52% have responded to a nonprofit email by donating money or singing a pledge

70% of millennials said their pet peeve with millennials is too many emails

74% said their top dissatisfaction with nonprofit websites is outdated information

How Millennials Connect with NonProfitsAlchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs: info@alchemycommunications.ca

For More Information on Millennials and NonProfit Giving
techsoup.org: 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

 

 

 

how millennials get involved with nonprofits

How Gen Y Gets Involved with NonProfits

Gen Y and NonProfit Giving

Knowing how Gen Y-ers get involved with non-profits is vital to the success and growth of nonprofit organizations. Numerous millennials may want to get involved with your organization: you need to give them the opportunity and make it worth their while. These stats on millennial giving can help you understand what lights their fire, and what causes millennials not to get involved with an organization.

Motivating Gen Y to Give – The Stats

83% of Gen Y-ers are motivated to give to a cause they are passionate about

43% volunteer for an organization to build their skillset

56% want to meet people who care about their cause

51% are interested in networking opportunities

56% want to meet people like them

46% want to donate their skills

How Gen Y gets involved witn NonProfits

Alchemy Communications created this infographic to show the stats behind millennial giving to nonprofits. Contact Alchemy for your visual marketing needs: info@alchemycommunications.ca

For More Information on Millennials and NonProfit Giving
techsoup.org: 7 Things Nonprofits Should Know As Millennials Take Over the World
Huffington Posts – Purpose + Profit: How Millennials Are Disrupting The Art of Donating

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

 

 

 

 

#Mobilegeddon Update: Mobile Traffic Down 10-12%

#Mobilegeddon Update: Mobile Traffic Down 10-12%

The first #mobilegeddon statistics are in and they’re compelling:

Since Google’s mobile-friendly update, mobile traffic is down 10-12% for businesses that have not made their website mobile-friendly.

Alchemy PR shared the upcoming Google changes to its search algorithm that provides businesses with mobile-friendly websites higher rankings in mobile search. Google also did something unusual: they announced the update well in advance to encourage business owners to make their website mobile-friendly and easier to upload and use on smaller, mobile devices. Google also provides a free tool to check if your site is mobile-friendly: see if your website is mobile-friendly here. Mobile-friendly design is called responsive design, meaning the website is easy to read and navigate on different platforms including mobile phones and tablets.

Recently Microsoft announced that Bing has also made changes to their search algorithm to favor mobile-friendly sites.

Year-to-year analysis of search results is staggering:

According to USAToday, “proof that those warnings were legitimate came in the form of a new report from Adobe that said firms that didn’t update saw 10% of their mobile traffic disappear year-over-year.” Adobe’s report reached this conclusion by monitoring over 489 billion ad impressions on Google, Bing, Yahoo and other websites.

decrease in website views #mobilegeddon

Bloomberg reports businesses saw up to a 12% decrease in traffic in the 2 months after the Google update; and that according to US Small Business Administration over 90% of small business websites are not mobile-friendly.

Can Your Business Afford to Lose over 10% of Mobile Traffic?

You built a website and a blog to help people find your business online. If your website is not mobile-friendly, you are losing traffic and money because search engines are not showing your business in results.

For More Information on Making Your Website Mobile-Friendy
Alchemy Communications: Is Your Website Mobile-Friendly? Why It Matters to Small Business and Non-Profits
PRNewswire: 5 Ways Small Business Can Shift to Responsive Design

author: KKathryn Bechthold CEO Alchemy Communicationsathryn Bechthold, Communications expert in Calgary, AB. Owner/CEO of Alchemy Communications Inc.

 

 

 

 

is your website mobile friendly? Google update

Is Your Website Mobile-Friendly? Why It Matters to Small Business and NonProfits

Get on board with the update asap ’cause Google’s mobile-friendly update is rolling out like a freight train.

~ Marvin Russell, CEO, MySiteAuditor.com

Starting April 21, Google has announced that their search algorithm will consider whether a website is mobile-friendly, and mobile-friendliness will significantly impact search results. Small businesses and nonprofit organizations should be paying attention for two reasons:

  • Google’s update will heavily favor mobile-friendly sites in search results. If your website is not mobile-friendly, Google will rank your site lower in search results, and your site traffic could decrease. According to Google, 48% of mobile internet users start in search. That means on average 48% of your website’s traffic comes from mobile search – your business’ mobile traffic could be higher, or lower.
  • Google has announced this algorithm update in advance to give small business a chance to prepare. It is very unusual for Google to announce changes to their search algorithms in advance – typically SEO experts spend days if not weeks after each Google algorithm update trying to determine the impact of an update, and how to change their websites and content.

It is believed Google’s update will impact smartphones, not tablets or desktops – this means Google’s says mobile-friendly means smartphone-friendly, and impacts searches conducted on smartphones, not on desktops. Google’s stated goal is to make information accessible and useful, and since so many searches are conducted on mobile – and the percentage grows every year – Google believes mobile-friendly websites are significantly more useful than mobile unfriendly sites.

How can you prepare for Google’s new mobile-friendly update?

As a small business owner or a nonprofit organization, there are steps you can take to prepare for the Google Mobile-Friendly Update:

1.  Find out if your website is mobile-friendly. Google’s Mobile Friendly Test will tell you if your website is mobile friendly – or not. Just enter your website URL, press ANALYZE, and you’ll find out in about 30 seconds if your site is mobile-friendly.

Google mobile friendly test

2. How much traffic does your website get from mobile search? Google Analytics: Audience > Mobile > Overview gives a breakdown of desktop v mobile v tablet traffic, so you can know if 75%, or 5% of your traffic comes from mobile search.

Once you know if your website is mobile-friendly, and what amount of your website traffic comes from mobile search, you then have enough information to make a decision:

my website is mobile-friendly and prepared for the April 21 Google update

or

my website is not mobile-friendly and I need to make changes to my website.

If your website is not mobile-friendly, the two tests you performed above, combined with your business goals for 2015, will help you decide if you need to make changes to your website now, before April 21, or if you can add updating your website to your ongoing list of business priorities. Only you can understand and decide if mobile friendliness is important to the success of your business or non-profit.

For More Information on Google’s Mobile-Friendly Algorithm Update
Search Engine Journal: The Small Business Owner’s Guide to Google’s April 21 Mobile-Friendly Algorithm Update
Fundraising Pulse: Google’s Algorithm is changing: 3 Prep Steps Nonprofit Websites Can Take

From Visitors to Brand Ambassadors in 4 Easy Steps

Word of mouth is one of the most cost effective forms of marketing. If someone you know, like and trust recommends a restaurant, a movie, or a product, you’ll probably give it a try if you’re in the market for what they’re raving about. This is why having a brand ambassador who backs up your product or service can be such a powerful tool. Once you have someone with a significant amount of influence sharing their love for your brand, they’ll inspire others in their networks to do the same.

By following these four steps, you can turn a casual website visitor into an unstoppable brand ambassador.

HowtoTurnVisitorsintoBrandAmbassadorsDigitalMarketing_54612c81d967e_w1500.png

Infographic sourced from PR Daily

(Click here for larger image)

Holiday Social Marketing Trends 2014

Holiday Social Marketing Trends and Statistics for 2014

It’s time to start planning your holiday campaigns. Small business and nonprofits have unique online marketing opportunities and challenges during the holidays.

10 Holiday Marketing Statistics for 2014

    • the primary goal for 62 percent of marketers this holiday season is driving sales and extending brand reach ~ Media Bistro
    • in 2013, the average number of visits to inbound ecommerce websites on Cyber Monday grew 102% ~ HubSpot
    • 25% of shoppers used YouTube to search for a video related to a product they’re considering ~ e-Strategy Trends
    • In 2013, comScore estimated Cyber Monday spending at more than $1.7 billion ~ MarketingLand
    • the average shopper will do 44.4 percent of his/her shopping online this holiday season ~ NRF
    • Super Saturday – December 20 – will be the heaviest sales and traffic days ~ ShopperTrak
    • Last year, consumers spent $5.7 billion at independent retailers on Small Business Saturday ~ Constant Contact
    • 92% of marketers expect to spend the majority of their social marketing budget on Facebook ~ Marketing TechBlog
    • 67 percent of companies plan to spend more on social media in the 2014 holiday season ~ Offerpop
    • Survey: Social Media To Influence Half Of Holiday Shoppers ~ MarketingLand

This infographic from Offerpop.com tells the holiday social marketing stats:

Top Holiday Social Media Trends for 2014 [Infographic]

For More Holiday Mobile Marketing Information
Offerpop: Research Report: Top Holiday Marketing Trends for 2014
HubSpot: Top Holiday Social Media Trends for 2014

 

The Homeless Hub

Portfolio Spotlight: Family Homelessness in Canada – Claire’s Campaign

Shelters are the cornerstones of service provision to the homeless in many communities across Canada. The below infographic, published by Inn From the Cold, details some information about services offered by this family shelter in Calgary. It’s commonly thought that it’s only single men and women that experience homelessness, however this is simply untrue. Single-parent families and children form a substantial part of Canada’s homeless population.

~ The Homeless Hub

Claires Campaign homelessness infographic

Faced with a critical need to open 35 additional crisis response beds, Inn from the Cold launched Claire’s Campaign, with the support of local businessman Gary Nissen, to raise funds and provide beds to homeless mothers and their children in Calgary.

Alchemy Communications created this infographic to share the story behind homeless mothers and children at Inn from the Cold in Calgary:

  • on any given night 54% of Inn from the Cold shelter guests were children
  • rental vacancy rate in Calgary fell below 1% in 2013
  • 85% of the year Inn from the Cold operated at overcapacity

We are proud that The Homeless Hub used the Claire’s Campaign infographic to bring attention to the needs of the homeless in Canada.