Over the course of the day, journalists receive countless press releases in their inbox, many of which are left unopened or unnoticed. It’s important to make your release stand out from the rest. It should be interesting, easy to follow, factual and packed with usable content and resources that will help the journalist create a newsworthy story.
Here is an infographic that outlines some of the major dos and don’ts of press releases.
For tips on media relations