Writing is a powerful communication tool. However, many of us completed our intro to English course countless years ago, which is why we have come up with five grammar tips that all strong writers should be aware of.
Than vs. Then
Than is a conjunction used in comparisons. For example, this press release is better than the last one. In every other circumstance, use then!
Accept vs. Except
Accept is a verb that means, “to receive or to regard as true.” For example, I accept your apology. Except, is a preposition that means “excluding.” For example, I completed everything today except for revising the blog post.
It’s vs. Its
It’s is a contraction of “it is” or “it has.” For example, it’s been a long time since we have had any engagement on our Twitter feed. Its is the possessive form of “it.” For example, the software has its own project management tools.
E.i. vs. E.g.
While both terms are Latin abbreviations, i.e. means “that is” and e.g. means “for example.” Use i.e. to paraphrase. For example, I went to my favorite place today (i.e., the mountains). Use e.g. before giving examples. Go pick up some food for the meeting today (e.g., fruit, sandwiches).
That vs. Which
That is used to introduce a restrictive clause (i.e. a clause that contains essential information that cannot be removed from the sentence without detracting from the meaning). For example, social media content that is overly promotional is less likely to receive user engagement. Which is used to introduce a non-restrictive clause (i.e. a clause that contains non-essential information). For example, press releases, which can be great for product launches, are relatively inexpensive and impactful.
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