Entrepreneurs, small business owners, startups and nonprofits who are launching a business have a new free tool from Google: Primer. Primer offers simple to understand, jargon-free lessons in online marketing and PR. For the launch, Primer for iPhone covers 3 three topics:
- content marketing
- PR and media
- search advertising
Google promises more topics will come in the future, and the website has an option to request topics.
Marketing and PR lessons in 5 minutes – or Less
1. Mini Marketing Lessons
Designed as public relations and marketing information for beginners, Primer offers short, easy to comprehend and basic marketing lessons and tips to promote your business, get more customers and avoid common mistakes. Primer uses short, easy to understand lessons that are covered in less than 5 minutes:
- case studies
- insider tips
- interactive quizzes and practice sessions
- optional email sign-up for additional activities
2. Industry Expert Advice
Google partnered with marketing professionals in each content area to develop the lessons.
3. On the Go Info
Once you’ve downloaded the Primer app, you can use it offline where you can’t get a signal, such as subway, on planes, or in elevators.
Google Primer Screenshots:
Google Primer is free on iTunes and will be released for Androids soon.
For More Information on Google’s Primer App
TechCrunch: Google Launches Mini-Marketing Lessons for StartUps With New Mobile App, Primer
SHIFT Communications: Google’s Primer App – Quick Lessons on PR and Marketing