why Gen Y donates to nonprofits

How Millennials Donate to NonProfit Organizations

While Millennials may not have the resources to donate money in large amounts, they are giving. Gen-Y is also much more willing to fundraise for an organization by asking their networks to contribute to their personal campaigns. Below are some statistics that show how Gen Y-ers donated in 2012 to bolster causes and contribute to nonprofit organizations.

Gen-Y Giving Online vs. Giving Offline:

• Slightly more than half of Millennials were interested in monthly donations.
• 83% of respondents made a financial gift to an organization in 2012.
• 84% of Gen Y-ers said they did or wanted to donate via a website during the year.
• Surprise! Just one in 10 of respondents preferred to give over the phone.

Millennials Donate and Encourage Others:

• Nearly half (49%) of Millennials are most likely to donate when they know how their gift will impact an organization’s work.
• 40% of respondents donated between $1 and $50 to nonprofits in 2012, while 23% gave between $51-$100.
• Seven out of 10 Gen Y-ers said they were willing to raise money on behalf of a nonprofit they care about.
• 46% indicated they prefer asking people to donate to a designated nonprofit in lieu of personal gifts.

The statistics demonstrate that Gen-Y is motivated to make financial donations to nonprofit organizations and encouraged to give more when they understand what the organization does and how the money will be used.

For More Information
HubSpot: 30 Stats Nonprofits Should Know When Engaging Millennials


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