brand engagement on Instagram has grown by a staggering 350 percent
~ Simply Measured
Fact: there are 50 or more social networks created every day. Unfortunately (or fortunately, depending on your viewpoint) many of these new networks don’t see success. It is hard to break into the major leagues of social media. It requires a unique value proposition, simplicity, interest. Those networks that play in the big leagues have a certain je ne sais quoi. Social networks like Facebook, Twitter, Google+, YouTube and Pinterest captured the interest and attention of the public, and have launched into the superstar ranks of social.
Instagram is social media’s rising star, and like the other networks, it understands its audiences and leverages its services to fit both personal and business needs and wants. This photo-sharing platform (purchased last year by Facebook) has quickly grown from obscurity to catch the attention of over 150 million users, and recently the eye of brands. From the start, savvy marketers were creating ways to use Instagram for business, and recently Instagram started helping brands get started on Instagram. If your business does not already include Instagram in your social media strategy, here are four reasons why you should.
4 Reasons Instagram is Good for Business
1. Brand adoption
According Simply Measured, brand adoption of Instagram is skyrocketing, meaning that more brands are signing up to use the photo sharing site. With 150 million users (and counting), Instagram is the fastest growing social network, and it boasts approximately 71% of recognizable brands. What this means for businesses is that Instagram is becoming more business friendly, especially with its roll-out of promoted ads. More users mean a bigger reach, and potentially more customers. But your Instagram strategy doesn’t need to include paid ads: if Instagram becomes too ad saturated, the demographics of Instagram could change and the dominant teens and millennials move on to a newer social channel.
2. Brand engagement
More than having a simple presence, Instagram users are more likely to engage with a brand by liking or commenting on their photo or video. Simply Measured’s study found that brand engagement on Instagram is a staggering 350% among the top brands! The fact that Instagram relies completely on visuals – photos and videos – and hashtags is important. Users are comfortable with branded content when it is visually appealing, and more likely to engage with the brand.
3. Customer connection
By sharing photos and videos of you, your business, your products or services, or whatever you are interested in, Instagram makes your brand seem personal. It’s visual, so your followers get to see what happens at your company, as it happens. Instagram can take users behind the scenes, like they are being rewarded for being a follower. Businesses can create a personal connection and allow your followers to see the day-to-day aspects of your business, or a video showing how your products are made, or a cause you support. You can create a powerful relationship and connection.
4. Photos and videos
Users respond strongly to visual content: a picture is worth 1,000 words. Photos and videos tell a story in a way that words can’t. It’s quick – Instagram implies instant. Images are immediately gratifying. Instagram lets you involve your followers in the story. Give your fans a chance to write your brand’s story by encouraging them to post a photo of themselves engaging with your product.
Let Instagram earn a place in your communications strategy and open valuable relationships between you and your audience.